Analytics, websites, and reporting for growing organizations
Scott Labz sets up the tracking, builds the websites, and cleans up the reporting, so every sale is counted once and the site holds up when traffic spikes.
Checkout conversions Fixed
Two analytics properties were counting the same checkout.
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What Scott Labz does
Most days the site is up and the dashboard looks healthy. These are the three places that hides something.
Measure
Duplicate tags, double-fired events, and drifting definitions inflate the numbers decisions get made on. Tracking gets rebuilt around how the business decides, then checked so it stays right.
Build
A launch, a sale, or a game day sends traffic up all at once, and a slow checkout costs the most right then. Storefronts and integrations get built to hold that load and years of changes after it.
Improve
Knowing where someone dropped off isn't the same as knowing why. Behavior data finds the friction, and structured tests prove which fix works.
Running paid campaigns too? Campaign strategy and media buying, read from the same numbers.
How an engagement works
Scope and timeline are set before any work begins.
Current systems, goals, and where the numbers actually get used.
A plain list of what's broken, what's missing, and what to fix first.
The fixes and builds, in priority order, with each one verified.
Checks and handoff, so the value holds after launch.
A focused measurement audit or tracking cleanup can wrap in a few weeks. More on how engagements work
Client work
Every Scott Labz platform starts from a real operational problem, not a template. Whether that's a retailer selling out of a stadium concourse on game day or a neighborhood shop moving online for the first time, the systems are designed to hold up under real-world pressure - traffic spikes, inventory chaos, and everything in between.
One system of record, online and in-store. Read the case study.
Checkout kept fast when gameday traffic peaks. Read the case study.
Enterprise tools, small-shop budget. Read the case study.
2027 applications open
Each year, two Illinois businesses receive a new website, designed, built, measured, and launched at no cost. Winners are chosen by reading every application, not by drawing names.
Applications close March 31, 2027. No purchase or payment required.
Start with a 15-minute conversation about your goals and a practical first step.