Scott Labz

Case Studies

Explore real-world examples of analytics modernization, digital infrastructure improvements, data pipelines, and custom digital solutions designed to create measurable business outcomes. For the technical breakdowns behind this kind of work, see the Field Notes archive.

Hawkeye Fan Shop - The Official University of Iowa Athletic Department

Hawkeye Fan Shop logo, the official University of Iowa Athletic Department retailer featured in this case study
  • View Hawkeye Fan Shop Case Study

Workstream Deep Dives

Each study breaks out one piece of the work - measurement, web, optimization, or media.

Iowa women's basketball player signing a basketball courtside for fans Analytics & Data

Measurement Strategy

A ground-up measurement strategy that improved analytics consistency, tracking reliability, and business visibility. Read the case study Iowa flag runners carrying I-O-W-A flags across the football field on gameday Analytics & Data

Analytics Implementation

A ground-up analytics build that created reliable, scalable measurement systems. Read the case study Packed Iowa football stadium under the lights with fireworks overhead Analytics & Data

Analytics Modernization

Store, gameday, and online systems connected into one modern analytics infrastructure. Read the case study Iowa marching band and flag runners on the field during a football pregame Analytics & Data

Dashboard & Reporting

Connected dashboards that turned raw retail and gameday data into insight. Read the case study Herky the Hawk mascot holding a flag in front of a full stadium Analytics & Data

Data Quality & Governance

Ongoing validation and governance standards that built lasting confidence in analytics data. Read the case study Herky the Hawk mascot running with a Tigerhawk flag across the end zone Analytics & Data

Reporting Platform

A unified reporting platform that turned complex, multi-channel retail data into trusted business intelligence. Read the case study Full Iowa football stadium at dusk before kickoff Web & Digital

Performance Optimization

Speed and reliability improvements that kept a gameday storefront fast under peak traffic. Read the case study Silver hawk sculpture against a pink sunset sky Web & Digital

Security & Performance

Hardened security practices and resilient infrastructure that protected a storefront through peak gameday demand. Read the case study Herky the Hawk mascot crowd-surfing over the student section Web & Digital

Custom Web Development

A full-scale ecommerce platform built from the ground up, from domain to storefront. Read the case study Iowa flag runners with I-O-W-A flags on the field in front of the stands Web & Digital

Digital Infrastructure

Connected inventory and infrastructure that kept online, retail, and gameday systems in sync. Read the case study Iowa football players lifting a trophy after a win Optimization

Experience Optimization

Behavioral data and structured testing that improved the storefront experience. Read the case study Packed stadium at night with fireworks over the field Advertising & Media

Campaign Strategy & Media Buying

Campaign strategy, media buying, and conversion tracking run alongside active development work for two long-standing retail clients. Read the case study

Additional Case Studies

The Black & Gold Shop storefront, an ecommerce case study built for University of Iowa fans
  • View Black & Gold Shop Case Study
Kitchens logo, a long-standing client partner
  • View Kitchens Case Study
Iowa Hawkeyes mascot Herky on the field, representing a Scott Labz ecommerce analytics and digital infrastructure case study Hawkeye Fan Shop pylon sign, official University of Iowa Athletics retailer and Scott Labz ecommerce analytics case study client The Black & Gold Shop storefront in Coralville, Iowa, an official Iowa Hawkeyes retailer and Scott Labz digital analytics case study client Black & Gold Shop exterior with a large Iowa Hawkeyes football team mural, Coralville Iowa retail location and Scott Labz case study client Kitchens storefront sign along a lit shopping district street at night, a long-standing Scott Labz web development and analytics client Kitchens storefront entrance and window display in a daytime shopping district, a long-standing Scott Labz retail client