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SCOTT LABZ // OPTIMIZATION FORENSICS
CASE FILE SYSTEM · PUBLIC
OPTIMIZATION / FORENSIC INVESTIGATION

Find what's
costing you.

A collection of simulated conversion failures. Follow the evidence across tests, funnels, checkout flows, and behavior. Every case has a hidden failure.

0CASES SOLVED
32ACTIVE FILES
0FORENSIC SCORE
ROOKIEINVESTIGATOR RANK

Case

UNSOLVED

IDENTIFY THE CULPRIT