DiagnosticsRead the evidence. Name the cause.
Four interactive case files, one for each side of the work. Read the evidence, name the cause, then see whether the reasoning holds up.
Case #001 ยท The Missing ConversionSolved
The report
Orders are completing normally, but reported revenue has collapsed.
data layertransaction_id: 'A10482'analyticstransaction_id=undefined
Suspects- Data layer
- Network request
- Analytics tag configuration
Root cause
The tag reads transactionId. The data layer sends transaction_id.
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Case files
Pick a side of the work
Each file holds 32 cases.
Analytics & Data
32 casesEvery report looks correct until you trace the number back to where it actually came from.
First case: The Missing Conversion Open the case fileWeb & Digital
32 casesThe bug only shows up for some browsers, some regions, or some deploys - never all of them at once.
First case: The Silent Form Open the case fileOptimization
32 casesA test result that looks decisive on day one can mean something different by day ten.
First case: The Early Call Open the case fileCampaigns
32 casesAd spend and platform reporting rarely disagree by accident - there's always a reason.
First case: The Doubled Purchase Pixel Open the case fileSeeing one of these on your own site?
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