Scott Labz

Case Studies

Explore real-world examples of analytics modernization, digital infrastructure improvements, data pipelines, and custom digital solutions designed to create measurable business outcomes. For the technical breakdowns behind this kind of work, see the Field Notes archive.

Hawkeye Fan Shop - The Official University of Iowa Athletic Department

Hawkeye Fan Shop logo, the official University of Iowa Athletic Department retailer featured in this case study
  • View Case Study

Analytics & Data Intelligence

  • Measurement Strategy
  • Analytics Implementation
  • Analytics Modernization
  • Dashboard & Reporting
  • Data Quality & Governance
  • Reporting Platform

Web & Digital

  • Performance Optimization
  • Security & Performance
  • Custom Web Development
  • Digital Infrastructure

Optimization

  • Experience Optimization

Advertising & Media Buying

  • Campaign Strategy & Media Buying

Additional Case Studies

The Black & Gold Shop storefront, an ecommerce case study built for University of Iowa fans
  • The Black & Gold Shop
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